Ethics in Public Relations: Responsible Advocacy
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Содержание:
Изольда, Зомби, блин!, Дверь в небытие, Трехгрошовый рассказ, Евино ребро, Охота с кукуем, Родительская косточка
Описание:
“ This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon.” - Jay Black, Editor, Journal of Mass Media EthicsA‚A A‚A "Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essaysA‚A that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions." - Harold Burson,A‚A Founding Chairman, Burson Marstellar A‚A A‚A “This...Похожие книги
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