Copywriting for the Electronic Media With Infotrac: A Practical Guide
 |
|
Описание:
This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.Похожие книги
 | Copywriting Год: 2011 |
 | Gregg Reference Manual, Comprehensive Worksheets Автор: William A Sabin Год: 1998 |
 | Basics Advertising: Copywriting (Basics Advertising) Автор: Rob Bowdery Год: 2008 |
 | Copywriting for the Electronic Media: A Practical Guide (with InfoTrac) Автор: Milan D. Meeske Год: 2005 |
 | The Effect of Genre-Based Instruction on Early L2 Writers Автор: Huifen Lin Год: 2010 |