Advanced Web Metrics with Google Analytics

Advanced Web Metrics with Google Analytics
Автор
 
Год
 
Страниц
 
528
ISBN
 
9780470562314
Категория
 
Новые поступления академической литературы издательства Wiley
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Описание:

Become a Google Analytics Expert: The Practitioner?s Complete Guide Want to implement and apply advanced web analytics techniques?without having to be an expert? Google insider and web metrics expert Brian Clifton helps you harness the full power of Google Analytics (GA) with this new edition of his bestselling book. This book shows you analytics that are advanced enough to give you all the crucial decision–making insights, yet simple enough to digest and quickly implement in a clever way. Whether you?re a novice or veteran, you?ll soon be applying the very latest GA techniques, best practices, and some great hacks. From tracking social media to configuring data filters to interpreting results, start hereand quickly improve your skills, your website, your brand, and your profits. Configure a best–practice implementation for a solid web metrics platform Understand features and reports in detail Optimize the performance of your...

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