Advertising and Consumer Culture (Mass Communication & Society Special Edition)
|Matthew P. McAllister, Sharon R. Mazzarella|
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Описание:It is no secret that the world is being transformed at an alarmingly rapid pace, and that business today is not business as usual. But how do you keep track of what all this change is doing to your customers and their spending habits? Harness the Future shows how to develop a full picture of consumer dynamics and spending habits by examining consumer behaviour using nine key drivers: Economy Technology Globalization Government Environment Demographics Consumer Psyche Wellness Retailing Harness the Future goes beyond simply describing consumer behaviour. It also gives you the tools you need to predict and profit from the emerging trends. Examines key trends in each area that drives your business. Identifies which market sectors to place your bets on early in the next century. Explains how to track, analyze, and predict changes in consumer behaviour in your own business. Shows how to leverage...