Advertising in Modern and Postmodern Times
 |
|
Описание:
This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history.Похожие книги
 | No More Rules: Graphic Design and Postmodernism Автор: Rick Poynor Год: 2003 |
 | New Poverty: Families in Postmodern Society Автор: David Cheal Год: 1999 |
 | Assembling Alternatives: Reading Postmodern Poetries Transnationally Автор: Chuck Sher Год: 2003 |
 | Religion Without Belief: Contemporary Allegory and the Search for Postmodern Faith Автор: Jean Ellen Petrolle Год: 2007 |
 | Postmodern Interviewing Автор: Jaber F. Gubrium, James A. Holstein Год: 2002 |
 | Religion, Modernity and Postmodernity (Religion and Spirituality in the Modern World) Автор: Paul Heelas, David Martin, Paul Morris Год: 1998 |