An Unamerican Business: The Rise of the New European Enterprise
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Описание:
An Unamerican Business: The Rise Of The New European Enterprise by Donald Kalff (co-founder and CEO of Immpact, a biotech company, and a Visiting Professor, Leiden University School of Management, Netherlands) is an interpretive theoretical study of the establishment and success of European corporate business models in the global marketplace to the disadvantages of traditional American corporations. Deftly presenting a conceptual theory of the European enterprise model constructed from ideals of ethical evaluation, economic concerns and considerations, An Unamerican Business offers an outline to a truly progressive ideal for the enterprising and productive international corporate values and business perspectives. A "must read" for MBA students and corporate executives responsible for international marketing, and a high priority addition to academic library "Business Studies" reference collections, An Unamerican Business is very strongly recommended and knowledgeable reading.Похожие книги
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