Analysis of selected aspects of the multi-channel management and the international distribution system
Содержание:
Человек-Амфибия. Продавец воздуха. Светопреставление, Ледяной ад. Капитан Сорвиголова, Матиас Шандор, Фанфан-Тюльпан, Пограничный легион. Рассказы, Алые паруса. Блистающий мир. Золотая цепь, Робинзон Крузо, Робин Гуд. Новеллы, Долина молчаливых призраков. Скованные льдом сердца. Золотая петля, Пионеры, или У истоков Сосквеганны. Вайандоте, или Хижина на холме, Наследники Виннету, Перст судьбы. Сигнал бедствия. Вождь герильясов. Отважная охотница, или Дочь скваттера, Остров сокровищ. Принц Отто, Крестоносцы. В 2-х томах, Принцесса Баальбека, Твердая рука. Карденио
Описание:
In the current time, there is no area in life that is not subject to change. Even within the distribution, changes have taken place in the course of the years. One significant factor of change in the distribution is the introduction of multiple distribution channels - the multi-channel management. The term multi-channel is not new, but for all that it has gained of importance for companies. This statement is valid for companies in the national as well as in the international fields. It has, more or less, substituted the meaning of a single-channel distribution, which was more practiced in the past. Multi-channel management has become a significant issue when coming to the distribution of goods and the market development. Thereby, factors such as the attitude of the competition, the internal development of the company and especially the consumer behavior have determined the enhancement of its importance. Moreover, the development of information and communication technology has led to...Похожие книги