Audience Activity Among Users of the World Wide Web. Selectivity and Involvement

книги
Audience Activity Among Users of the World Wide Web. Selectivity and Involvement
Год
 
Страниц
 
108
ISBN
 
9783639113129
Издатель
 
Книга по требованию

Описание:

This study looks at two aspects of audience activity: selectivity and involvement. Drawing upon uses and gratifications theory, the study was designed to determine whether the concept of audience activity is still valid when applied to a new medium of...

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