BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION. A Survey Of Key Tourism Stakeholders In Zimbabwe

книги
BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION. A Survey Of Key Tourism Stakeholders In Zimbabwe
Год
 
Страниц
 
432
ISBN
 
9783843371575
Издатель
 
Книга по требованию

Описание:

The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing,...

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