Basic Marketing w/ Student CD, PowerWeb, & Apps Manual [2004-05] (Student Package #1)
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| Автор | | William D. Perreault Jr., E. Jerome McCarthy |
| Издатель | | Oxford University Press |
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Содержание:
С прискорбием извещаем, Если бы смерть спала
Описание:
The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the maketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs. Over many editions there has been constant changes in marketing management and the marketing environment. Some of the changes have been dramati, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been ore widely used than any other teaching materials for introductory marketing. At the crux of Basic Marketing by Perreault and McCarthy is the thorough integration of the latest marketing themes, topics, and examples – all of...Похожие книги
