Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Beyond Hofstede: Culture Frameworks for Global Marketing and Management
Год
 
Страниц
 
256
ISBN
 
023020239X

Описание:

Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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