Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
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Содержание:
Часть I. Девочка из будущего, Девочка, с которой ничего не случится, Остров ржавого лейтенанта, День рождения Алисы, Сто лет тому вперед, Пленники астероида, Часть II. ...и другие повести, Два билета в Индию, Геркулес и Гидра, Звездолет в лесу, Нужна свободная планета, Черный саквояж, Дети как дети
Описание:
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organizationA‚A step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.Похожие книги
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