Brand portfolio strategies in fashion industries. A study on how to successfully extend a brand portfolio in the fashion industry

Brand portfolio strategies in fashion industries. A study on how to successfully extend a brand portfolio in the fashion industry
Год
 
Страниц
 
72
ISBN
 
9783639196801
Издатель
 
Книга по требованию
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Описание:

In order to analyze how a successful brand portfolio can be built in the fashion industry, this book gives an overview of the global fashion industry: trends having an impact on the industry are being explained, the main competitors are introduced and...

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