Branding a Sports Club. Possibilities of Development and Improvement for regional Sport Clubs on the Example of the Union Volleyball Arbesbach

книги
Branding a Sports Club. Possibilities of Development and Improvement for regional Sport Clubs on the Example of the Union Volleyball Arbesbach
Год
 
Страниц
 
88
ISBN
 
9783639128505
Издатель
 
Книга по требованию

Описание:

Defining and giving the reader an insight on sports branding, the importance of sponsorship for a sports association as a corporate branding tool and its importance on fan loyalty are the main targets of this book. Also the factors of volunteerism in...

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