Brands & Gaming: The Computer Gaming Phenomenon and Its Impact on Brands and Businesses
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| Автор | | Tom Farrand, Tom Rowley, Matt Avery |
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Содержание:
Часть I. Девочка из будущего, Девочка, с которой ничего не случится, Остров ржавого лейтенанта, День рождения Алисы, Сто лет тому вперед, Пленники астероида, Часть II. ...и другие повести, Два билета в Индию, Геркулес и Гидра, Звездолет в лесу, Нужна свободная планета, Черный саквояж, Дети как дети
Описание:
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand developmentПохожие книги
