Business Marketing Management: A Strategic View of Industrial and Organizational Markets

Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Автор
 
Год
 
Страниц
 
304
ISBN
 
0324190433
Издатель
 
Saint Lucie Press
Категория
 
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Описание:

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategydevelopment, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries,new product and service development for business markets, and Internet strategies.

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