Business Solutions on Demand: Transform the Business to Deliver Real Customer Value

Business Solutions on Demand: Transform the Business to Deliver Real Customer Value
Автор
 
Год
 
Страниц
 
288
ISBN
 
0749441720
Издатель
 
Bloomberg Press
Категория
 
Искусство продавать
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Содержание:

Пеппи поселяется на вилле "Курица", Пеппи собирается в путь, Пеппи в стране Веселии

Описание:

This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adoptthe Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

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