Business to Business Electronic Commerce: Challenges and Solutions

Книги на иностранных языках → На английском → Бизнес и экономика → Маркетинг и продажи → Интернет маркетинг
Business to Business Electronic Commerce: Challenges and Solutions
Автор
 
Год
 
Страниц
 
156
ISBN
 
1931777705
Издатель
 
M.E.Sharpe
Категория
 
Интернет маркетинг

Описание:

The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing industry analyzed with the most recent research developments and successful implementation strategies in this business volume. E-commerce environments, supply chain management issues, and value chain networks are explored with respect to process, research, and electronic tendering. More complex discussions of classification schemes, manufacturing connectedness, and structuration theory provide the academic dimension of the practical business challenges presented.

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