Business-to-business relationships. In food supply chains

Business-to-business relationships. In food supply chains
Год
 
Страниц
 
336
ISBN
 
9783838367460
Издатель
 
Книга по требованию
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Описание:

This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange....

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