CONTENT CLASS EFFECTS ON CONSUMER ONLINE INFORMATION PROCESSING. In Integrated Marketing Communication Context

CONTENT CLASS EFFECTS ON CONSUMER ONLINE INFORMATION PROCESSING. In Integrated Marketing Communication Context
Год
 
Страниц
 
192
ISBN
 
9783639151664
Издатель
 
Книга по требованию

Описание:

Consumers now are connected electronically with millions of people and companies around the globe. One important market trend of E-commerce is driving advertisers to use their marketing communication activities wisely. Do consumers process information...

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