CREATIVITY-ENHANCEMENT IN MEDIA ORGANIZATIONS
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Описание:
In a media organization, creativity represents one of the most important factors that can bring success and motivate development. This study focuses on enacting a creative organization that appreciates new ideas and encourages its employees to practice their best creative abilities. By examining different variables that contribute to enhancing creativity in organizations, the study depicts a well-examined view of how creativity should be enhanced in organizations in general, and media organizations in specific. The research applies these concepts to media organizations in Saudi Arabia, which is an example for a developing country on the move. The study introduces the making of a creative organization model which combines creativity-enhancement factors, organized by their effect and based on the mechanism needed for organizational change. These factors are management system, work activities, and organizational life. To examine these factors, the researcher has examined the perception...Похожие книги
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