Casting for Big Ideas: A New Manifesto for Agency Managers
 |
|
Описание:
That advertising agencies must change or die is no longer open to serious challenge. Just how they must change is another matter. Andrew Jaffe combines the knowledge of an insider with the dispassionate perception of an outsider; the clarity with which he depicts the future makes his book a survival necessity for every agency manager.Похожие книги
 | Managing Change at Work: Leading People Through Organizational Transitions (Crisp Fifty-Minute Books (Paperback)) Автор: Cynthia D., Ph.D. Scott, Dennis, Ph.D. Jaffe, Dennis T. Jaffe Год: 2001 |
 | Americans and Climate Change: Closing the Gap Between Science and Action Автор: Daniel R. Abbasi Год: 2006 |
 | Organizational Change and Redesign: Ideas and Insights for Improving Performance Автор: George P. Huber, William H. Glick Год: 2003 |
 | Community Action and Organizational Change: Image, Narrative, Identity Автор: Brenton D. Faber Год: 2003 |
 | Institutional Change for Sustainable Development Автор: Robin Connor, Stephen Dovers Год: 1997 |
 | Economics and Management of Climate Change: Risks, Mitigation and Adaptation Автор: Christian Kleiber, Achim Zeileis Год: 2008 |