Changing Organizational Culture
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Описание:
Changing Organizational Culture enables those facilitating change to gain a broader understanding of the challenges faced when undertaking this task. It offers a range of practical techniques, pointers and exercises to help change agents develop their thinking and intuition, as well as their perception of change. In order to alter an organization’s culture, the change agent must first understand that culture; its attitudes, beliefs and assumptions. This innovative guidebook is based on a new way of thinking that deals with both the functional and structural features of cultures. It focuses on the greatest challenge to cultural change –transforming the attitudes and assumptions of people – and offers three approaches which collectively assist the change process: changing the organizational goals through the leader; improving the effectiveness of the organization through the organizational members themselves; extending and enriching the...Похожие книги
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