Co-opetition in the Automotive Industry
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Описание:
Under what circumstances will cooperation emerge, in a world of self-interested individuals and without central authority? This question has intrigued people for generations, with regards to aspects such as politics, military and business. In this book, the author Andreas Blum investigates the dynamic interplay between cooperation and competition, called co-opetition, with a focus on the automotive industry. At present, there is an ever increasing number of car manufacturers which collaborate in areas such as RПохожие книги
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