Commonsense Direct Marketing

Commonsense Direct Marketing
Автор
 
Год
 
Страниц
 
352
ISBN
 
ISBN10:0749431210
Издатель
 
Kogan Page

Описание:

(Kogan Page) A practical and humorously written guide to the intricacies of direct marketing, for sales and marketing managers, advertising executives, and marketing students. Shows how to position products effectively, what to sell, how to choose an agency, and how to acquire and keep customers. Softcover. Previous edition: c1993.

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