Conquering Consumerspace: Marketing Strategies for a Branded World
 |
|
Описание:
This book - "Conquering Consumerspace" - is another in a recent and seemingly unending stream of tomes that tries to convince us how the consumer is in complete control of the purchasing process and needs to be engaged in a collaborative model. Message received. However, the saving grace for this title is that its author, Michael Solomon, is the director of Mind/Share Inc., a consulting firm specializing in online consumer research. The quantified insights he offers, which have been generated from his company, are genuinely interesting and make this work a standout from the blasé books of others.Похожие книги
 | The Unmanageable Consumer Автор: Yiannis Gabriel, Tim Lang Год: 2006 |
 | Consumer Behavior in Fashion (2nd Edition) Автор: Michael R. Solomon, Nancy Rabolt Год: 2008 |
 | The Economics of Consumer Credit Автор: Jean-Pascal Benassy Год: 2008 |
 | Policing Today (MyCrimeKit Series) Автор: Frank Schmalleger, John L. Worrall Год: 2009 |
 | The economics of consumer credit Автор: Bertola G., Disney R., Grant C. (eds.) Год: 2006 |
