Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing)

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Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing)
Автор
 
Год
 
Страниц
 
608
ISBN
 
0072864877
Издатель
 
Llewellyn Publications
Категория
 
Разное
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Содержание:

Мудрая Шехерезада, Сказка о коне из черного дерева, Приключения Синдбада-Морехода, Сказка о Джаударе и его братьях, Али-Баба и сорок разбойников, Сказка о Абдаллахе Земном и об Абдаллахе Морском, Сказка об Абу-Кире и Абу-Сире, Аладдин и волшебная лампа

Описание:

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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