Consumer Behavior
 |
|
Содержание:
Пеппи поселяется на вилле "Курица", Пеппи собирается в путь, Пеппи в стране Веселии
Описание:
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies.Похожие книги
 | Knowledge Representation and Reasoning Автор: Ronald Brachman Год: 2004 |
 | The Bigger Bang Автор: James E. Lidsey Год: 2002 |
 | Brand New Brand Thinking: Brought to Life by 11 Experts Who Do Автор: Merry Baskin, Mark Earls Год: 2003 |
| Adaptive control tutorial Автор: Petros Ioannou and Baris Fidan Год: 2006 |
| Advances in Computers, Volume 68: Computational Biology and Bioinformatics Автор: Marvin Zelkowitz Ph.D. MS BS. Год: 2006 |
| Adaptive Control Tutorial (Advances in Design and Control) Автор: Petros Ioannou and Baris Fidan Год: 2006 |