Consumer Psychology of Tourism, Hospitality and Leisure

Consumer Psychology of Tourism, Hospitality and Leisure
Автор
 
Год
 
Страниц
 
387
ISBN
 
0851993222
Издатель
 
Routledge
Категория
 
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Описание:

This book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality, and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It is an essential reader for researchers and practitioners dealing with consumers and their choices and perceptions. The specific examples included are international in nature and provide a well-balanced book.

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