Consumer Responses To Service Failure Events In Strategic Airline Alliances. A Justice Theory Perspective

Consumer Responses To Service Failure Events In Strategic Airline Alliances. A Justice Theory Perspective
Год
 
Страниц
 
380
ISBN
 
9783639019018
Издатель
 
Книга по требованию

Описание:

In the past decade service firms have committed significant resources to operational aspects of collaborative business arrangements such as strategic alliances. Yet, there is little research on consumer responses to service failures in settings that...

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