Contemporary Management with Student CD, PowerWeb, and Skill Booster Card
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Автор | | Gareth R Jones, Jennifer M George, Gareth Jones, Jennifer George |
Издатель | | DK Publishing Inc |
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Содержание:
Introduction: The Austrian Theory in Perspective, The "Austrian" Theory of the Trade Cycle, Money and the Business Cycle, Economic Depressions: Their Cause and Cure, Can We Still Avoid Inflation?, The Austrian Theory: A Summary
Описание:
When first introduced to the market in 1998, Contemporary Management, by Jones and George made a huge splash with its innovative voice, content, pedagogy, design, and package. The cutting-edge 3rd Edition continues to redefine what principles of management texts should look, sound, and feel like. Authors Gareth Jones and Jennifer George are dedicated to the challenge of “Making It Real” for students. As a team, they are uniquely qualified to write about both the strategic imperative for managers and organizational challenges that real managers face! Their combined research and text-writing experience is matched by no author team today. Contemporary Management is a comprehensive text that surveys the theoretical underpinnings of modern management thought and research and through a variety of real world examples from small, medium, and large companies shows the reader how those ideas are used by practicing managers. Of course, the organization of this text follows the...Похожие книги