Conversations with Marketing Masters
 |
|
Описание:
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great– and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.Похожие книги
 | Leger (Great Modern Masters) Автор: Jose Maria Faerna Год: 1996 |
 | Harry Pottrer and the philosopher`s stone Автор: Rowling J.K. Год: 2000 |
 | Your Word Is Fire: The Hasidic Masters on Contemplative Prayer Автор: Edited by Arthur Green, Barry W. Holtz Год: 2006 |
 | The Way of the Warrior: Martial Arts and Fighting Skills from Around the World Автор: Chris Crudelli Год: 2008 |
 | Postgraduate nutrition education in the UK Автор: Jane Earland Год: 2010 |
 | Exhibition of works by the old masters, and by deceased masters of the British school. Winter exhib. Автор: Royal Academy of Arts Год: -0001 |