Creative Action in Organizations: Ivory Tower Visions & Real World Voices

Creative Action in Organizations: Ivory Tower Visions & Real World Voices
Автор
 
Год
 
Страниц
 
328
ISBN
 
080395350X
Издатель
 
The MIT Press
Категория
 
Лидерство

Описание:

Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

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