Customer Power : How to Grow Sales and Profits in a Customer-Driven Marketplace

Customer Power : How to Grow Sales and Profits in a Customer-Driven Marketplace
Автор
 
Год
 
Страниц
 
216
ISBN
 
0970087942
Издатель
 
Palgrave Macmillan
Категория
 
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Описание:

This is one of the first books on "what to do" about powerful customers, written for managers who are ready to take action on increasing the value they deliver to customers. It offers information, recommendations, and examples about using the principlesof Customer Perceived Value for marketing strategy, marketing, operations, and service delivery management decisions. The book is targeted at strategy-level managers in every industry, both business-to-business and business-to-consumer.

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