D-I-Y Direct Marketing

D-I-Y Direct Marketing
Автор
 
Год
 
Страниц
 
286
ISBN
 
0749433043
Издатель
 
Harcourt
Категория
 
Direct Marketing
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Содержание:

Connecting with consumer needs, Staying consumer focused, Building an internet mega-brand, Making sure the consumer has a seat at the table, Building a powerful marketing engine, How brands and marketing are evolving together, Marlboro Friday: branding a product, Providing choice, Turning a brand into a national pastime

Описание:

The Marketing Yellow Pages contains online marketing and business resources to help small businesses succeed. It provides concise descriptions of resources used to market products and services locally, regionally, nationally, and internationally. The resource descriptions are written for small business owners, individuals, and marketing personnel. Technical jargon and industry specific terminology has been minimized to make this guide useful to a broad audience. Each description was written to help marketers understand the products being offered without them having to spend a lot of time doing research. The resources listed will provide you with a comprehensive overview of online marketing resources. This guide will save you numerous hours of searching. You’ll be able find the resources you need when you need them. It will help you locate top marketing and business resources in a matter of hours, not days. You’ll have insight into products...

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