Data Construction and Data Analysis for Survey Research

Data Construction and Data Analysis for Survey Research
Автор
 
Год
 
Страниц
 
272
ISBN
 
0333763068
Издатель
 
Allen & Unwin
Категория
 
Мир маркетинга

Содержание:

Пеппи поселяется на вилле "Курица", Пеппи собирается в путь, Пеппи в стране Веселии

Описание:

Avoiding the more usual statistics-driven perspective, this textbook teaches an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives and understanding what kinds and data have been collected. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research. Reader-friendly throughout, the book provides numerous worked examples, end-of-chapter questions, and points for further discussion to help reinforce concepts learned. A companion website offers teaching support material as well as examples in SPSS.

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