Developing Products in Half the Time: New Rules, New Tools, 2nd Edition

Developing Products in Half the Time: New Rules, New Tools, 2nd Edition
Автор
 
Год
 
Страниц
 
256
ISBN
 
0471292524
Издатель
 
Collins
Категория
 
Мир маркетинга

Описание:

Advance praise for Developing Products in Half the Time Second Edition New Rules, New Tools Preston G. Smith ? Donald G. Reinertsen "This is an exceptional book! Get a new highlighter before you start. There are so many ?ah ha?s? in each chapter you will never make it through with an old one." Don LaCombe, Ford Motor Company, ProductDevelopment Process Leadership "An excellent book with a strong treatment of the cycle-time consequences of overloading your development capacity. It provides powerful and practical concepts for dealing with this issue." Andrew Aquart, Director Product Development, Cordis, a Johnson&Johnson Company "This is practical, useful stuff for people competing in highly competitive fast moving business." Dr.Paul Borrill, Chief Scientist, Sun Microsystems "3M has absorbed many of the tools from the original edition, and this new one will be even more useful. The topic of incremental innovation is crucial to us, and I really appreciate its...

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