Developing Strategic Partnerships: How to Leverage More Business from Major Customers

Developing Strategic Partnerships: How to Leverage More Business from Major Customers
Автор
 
Год
 
Страниц
 
244
ISBN
 
0566081016
Издатель
 
Pinnaflex Educational Resources inc
Категория
 
Мир маркетинга

Содержание:

Connecting with consumer needs, Staying consumer focused, Building an internet mega-brand, Making sure the consumer has a seat at the table, Building a powerful marketing engine, How brands and marketing are evolving together, Marlboro Friday: branding a product, Providing choice, Turning a brand into a national pastime

Описание:

Packed full of great ideas and techniques to help you use creativity instead of cash to generate high impact marketing results for your program. Perfect for anyone involved in running and marketing a summer, after-school, enrichment, recreational or educational program for children. Schools, camps, community centers, museums and other organizations will find the information extremely useful.

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