Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition)

Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition)
Автор
 
Год
 
Страниц
 
288
ISBN
 
0205569900
Издатель
 
Oxford University Press
Категория
 
Новые поступления. Бизнес и экономика

Содержание:

365 имиджей на каждый день

Описание:

Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. Public relations and persuasion, applying theory to public relations campaigns, the public relations process, professional responsibility in public relations, and international, multicultural and gender issues in public relations. Public relations campaigns and advanced public relations.

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