Dictionary of Marketing Communications

Dictionary of Marketing Communications
Автор
 
Год
 
Страниц
 
256
ISBN
 
0761927719:9780761927716
Издатель
 
Sage Publications
Категория
 
Мир маркетинга

Содержание:

Пеппи поселяется на вилле "Курица", Пеппи собирается в путь, Пеппи в стране Веселии

Описание:

The "Dictionary of Marketing Communications" contains over 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.

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