Doing Media Research: An Introduction
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Описание:
Emphasizing conceptual understanding rather than algebra, Doing Media Research: An Introduction provides comprehensive coverage of both quantitative and qualitative social science methods used in research about the media and its role in society. Using straightforward language, author Susanna Hornig Priest shows students exactly how to design and implement meaningful small-scale research projects. This book is based on the philosophy that students can learn methods most effectively through actually using them, and it empowers beginning students to experience research for themselves. This Second Edition features completely revised hands-on exercises and greatly expanded discussions of both media content analysis and the application of social science to new media. Features and Benefits: A· Explores both qualitative and quantitative approaches to help beginning students understand both, so they can choose the right approach for a particular...Похожие книги
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