Drilling For Gold: How Corporations Can Successfully Market to Small Businesses

Drilling For Gold: How Corporations Can Successfully Market to Small Businesses
Автор
 
Год
 
Страниц
 
648
ISBN
 
0471128902
Издатель
 
New Riders Games
Категория
 
Искусство продавать
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Содержание:

Пеппи поселяется на вилле "Курица", Пеппи собирается в путь, Пеппи в стране Веселии

Описание:

Get inside the head of a small business owner Here?s what Fortune 500 marketers are saying about John Warrillow and his new book, Drilling for Gold: How Corporations Can Successfully Market to Small Businesses: "Warrillow provides thought-provoking and entertaining insight about the passion of entrepreneurs and small business owners. Drilling for Gold provides excellent advice for companies targeting small businesses." ?S. Jay Nalli, Vice President, Americas Small Business, IBM "John has successfully captured the knowledge he has gained from working with small business marketers and transformed it into a well-crafted and meaningful guidebook." ?Judy Hilvers, Senior Vice President, Corporate Marketing Citicorp Diners Club Inc. "Easy to read and easy to put into practice . . .this book should be read by anyone interested in increasing the effectiveness of their marketing (and selling) to small businesses." ...

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