E-Commerce BASICS, 2nd Edition

E-Commerce BASICS, 2nd Edition
Автор
 
Год
 
Страниц
 
1256
ISBN
 
0619059427
Издатель
 
Addison Wesley
Категория
 
Электронная коммерция
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Описание:

This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

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