E-Commerce Management: Text and Cases

E-Commerce Management: Text and Cases
Автор
 
Год
 
Страниц
 
470
ISBN
 
0324152523
Издатель
 
Warner Books
Категория
 
Интернет маркетинг

Описание:

E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.

Похожие книги

Aufbau eines ZahlungsverkehrssystemsAufbau eines Zahlungsverkehrssystems
Автор: Roland Pock
Год: 2010
E-Commerce: A Knowledge BaseE-Commerce: A Knowledge Base
Автор: Brian C. Satterlee
Год: 2003
Webworks: E-CommerceWebworks: E-Commerce
Автор: Katherine Tasheff Carlton
Год: 2001
PHP 5 E-commerce DevelopmentPHP 5 E-commerce Development
Автор: Michael Peacock
Год: 2010