E-Retailing
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| Автор | | Charles Dennis, Tino Fenech, Bill Merrilees |
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Содержание:
Стихотворения О. Мандельштама читают и о нем говорят: А.Кушнер, С.Аверинцев, С.Липкин, А.Морозов, Н.Вольпин, Л.Озеров, Н.Соколова, Е.Рейн, В.Берестов, Стихи в исполнении автора
Описание:
Internet Business Models rigorously analyzes the different business models employed by Internet companies. The book examines eight Internet business models: access providers, portals, content providers, retailers, brokers, market makers, networked utility providers, and application service providers. Each chapter describes the value proposition offered by companies that pursue a given model; the factors that drive their revenues, costs, and profits; and the key strategy decisions that confront companies pursuing the model, e.g., whether to pursue aggressive growth strategies; whether to diversify. Supporting each chapter are case studies (23 total) of Internet companies written during 1999/2000 by professors at the Harvard Business School.Похожие книги
