Economics in a Business Context
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Описание:
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft&Intel; Shell, Brent Spar&Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.Похожие книги
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