Effect of Risk Disclosures on Prescription Drug Advertising. The Moderating Role of Need-For-Cognition, Involvement, and Dogmatism

книги
Effect of Risk Disclosures on Prescription Drug Advertising. The Moderating Role of Need-For-Cognition, Involvement, and Dogmatism
Год
 
Страниц
 
68
ISBN
 
9783639197556
Издатель
 
Книга по требованию

Описание:

In February 2004, the Food and Drug Administration (FDA) issued draft guidelines for presenting risk information in prescription drug advertisements. The effectiveness of the proposed formats is unknown. This work involved an experimental examination...

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