Electronic Marketing

Electronic Marketing
Автор
 
Год
 
Страниц
 
704
ISBN
 
0324175957
Издатель
 
Wiley
Категория
 
Интернет маркетинг

Описание:

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.

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