Elements of Retail Salesmanship

Elements of Retail Salesmanship
Автор
 
Год
 
Страниц
 
606
ISBN
 
0766160580
Издатель
 
Maximum Press (FL)
Категория
 
Искусство продавать
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Описание:

1928. In this treatise, an attempt is made to present the elements of salesmanship and show how they may be profitably applied to retail selling. The chief reason for the presentation of this book before the public was the many requests that came from salespeople in the department stores where the author lectured, asking for the incorporation of the lecture material in a permanent form. Contents: modern developments; knowing the goods; knowing the customer; elements of personality; selling process; appealing to the imagination; selling by suggestion; store system and method.

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