Emotional Influences on Sport Event Marketing
 |
|
Описание:
Management and marketing of sport events demand an interdisciplinary approach, where one major component is often underestimated if not forgotten. The emotional influences on sport event spectators play a significant role when it comes to the decision whether or not to take part at a sport event. The aim of this scientific work is to analyse the importance and awareness of the emotional impact on spectators’ behaviour towards a sport in general and sport events in particular with regards to sport event marketing. The biggest challenge therein lies in the area of measuring the different categories of emotional impact and to subsequently identify strategies how to incorporate these emotions in marketing communication. Research in this area has shown a strong upward trend in recent years, however a sophisticated implementation of emotional influences on sport event marketing cannot yet be considered as realised and put into practice. The point of accomplishing and developing a strategic...Похожие книги
 | Poor No More: Wealth Is Within Reach Автор: Curtis Hill Год: 2009 |
 | Stress and the Heart: Psychosocial Pathways to Coronary Heart Disease Автор: Fraser Год: 2002 |
 | The Diffusion of Genetic Technologies Автор: Lori Heald Год: 2010 |
 | Macro Systems in the Social Environment Автор: Dennis D. Long, Marla C. Holle Год: 2006 |
 | Hollywood Musicals Nominated for Best Picture Автор: Frederick G. Vogel Год: 2003 |
 | Plant Growth and Climate Change Автор: James I. L. Morison Год: 2007 |